Social media has become an essential part of any modern marketing strategy. It allows businesses to reach and engage with their target audience in a way that is both cost-effective and measurable. However, managing a social media presence can be time-consuming, especially for businesses with multiple accounts and a large following.
That is where social media marketing tools come in. These tools allow businesses to streamline their social media efforts and drive better results.
In this post, we will be taking a closer look at 5 must-have social media marketing tools for 2024. We will be discussing the features, pricing, pros, and cons of each tool, so you can decide which one is the best fit for your business.
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Must Have Social Media Marketing Tools
1. Hootsuite
Hootsuite is a social media management platform that allows businesses to schedule, publish, and analyze their social media content across multiple networks from a single dashboard. With Hootsuite, you can easily manage all your social media accounts in one place, saving you time and effort.
Features:
- Scheduling and publishing content across multiple networks
- Customizable analytics reports
- Team collaboration tools
- Integrations with other social media tools
Pricing:
Hootsuite offers a range of pricing plans, starting at $29 per month for the Professional plan. The Professional plan includes all the basic features, as well as additional features such as customizable analytics reports and integrations with other tools.
Pros:
- Easy-to-use
- Wide range of features
- Strong analytics capabilities
Cons:
- Some features may be unnecessary for businesses with a small social media presence
Tagshop
Tagshop is a social media marketing tool designed to make creating and managing shoppable videos on social media a breeze. It allows you to easily add clickable product tags directly to your videos, making the buying process seamless for viewers. If you want to leverage the power of shoppable videos and convert your social media audience into paying customers, Tagshop is worth considering.
Features
- Advanced AI-Filters
- Easily Get UGC Rights
- Enable SnapUp
- Managed Content Collection
- Google Analytics & UTM Tracking
Pros
- Aggregate videos from multiple platforms
- Attractive themes and layouts
- Advance conversions tracking
- Integrations with the tools you use
Cons
- Twitch (video live-streaming) is not available
2. Sprout Social
Sprout Social is another popular social media management platform that offers a range of features designed to help businesses streamline their social media efforts. In addition to scheduling and publishing content, Sprout Social also offers a range of analytics and engagement tools, including a comprehensive social media inbox that allows you to manage all your messages and mentions in one place.
Features:
- Scheduling and publishing content across multiple networks
- Analytics and engagement tools
- Integrations with other tools such as Google Analytics
Pricing:
Sprout Social offers a range of pricing plans starting at $249 per month for the Standard plan. The Standard plan includes all the basic features, as well as additional features such as advanced analytics and integrations with other tools.
Pros:
- Wide range of features
- Strong analytics capabilities
- Comprehensive social media inbox
Cons:
- Can be expensive for smaller businesses
3. Buffer
Buffer is a social media scheduling tool that allows businesses to schedule and publish their social media content in advance. This tool is particularly useful for businesses that need to post regular updates to their social media accounts but do not have the time to manually publish each post.
Features:
- Scheduling and publishing content across multiple networks
- Analytics tools
- Customizable scheduling options
Pricing:
Buffer offers a range of pricing plans starting from free plans to essential, team and agency plans that cost from $6 to $120 per month. The Free plan includes all the basic features, as well as additional features such as advanced analytics and integrations with other tools.
Pros:
- Easy-to-use interface
- Affordable pricing
Cons:
- Limited range of features compared to other social media management tools
4. Loomly
Loomly is a social media calendar tool that allows businesses to plan, preview, and publish their social media content. One of the standout features of Loomly is its ability to automatically generate content ideas based on your target audience and industry. This can be a huge time-saver for businesses that struggle to come up with fresh and relevant content regularly.
In addition to its content idea generator, Loomly also offers a range of customization options, making it easy to brand your content and ensure that it aligns with your company’s messaging and style guidelines. Loomly also has a range of analytics and collaboration features, making it a comprehensive tool for businesses looking to streamline their social media efforts.
Features:
- Social media calendar and planning tools
- Content idea generator
- Analytics and collaboration features
Pricing:
Loomly offers a range of pricing plans. Loomly pricing starts from $26 per month for the basic plan. The basic plan includes all the essential features, with additional features and higher limits available with the premium and enterprise plans.
Pros:
- Customization options
- A comprehensive range of features
Cons:
- Can be expensive for smaller businesses
- Some features may be unnecessary for businesses with a small social media presence
5. Canva
Canva is a graphic design tool that allows businesses to create stunning visual content for their social media channels. With Canva, you can easily create custom graphics, infographics, and social media posts using a range of templates and design elements. Canva is particularly useful for businesses that do not have a dedicated design team, as it offers a range of user-friendly features that make it easy to create professional-quality content.
While Canva is a fantastic tool for creating stunning visual content, there are several canva alternatives that offer unique features and capabilities to suit different needs. These alternatives also provide a range of templates, design elements, and user-friendly interfaces that make it easy for businesses to produce professional graphics.
Features:
- Wide range of templates and design elements
- User-friendly
- Collaboration tools
Pricing:
Canva offers a free plan, as well as a paid plan starting at $12.95 per month. The paid plan includes additional features such as access to premium templates and the ability to upload custom fonts.
Pros:
- Wide range of templates and design elements
- Streamlined interface
- Affordable pricing
Cons:
- Limited to creating visual content
- Some features may be unavailable on the free plan
Conclusion
In conclusion, these are just a few of the many social media marketing tools available that can help businesses streamline their social media efforts and drive better results. Each tool offers a unique set of features and pricing options, so it is important to do your research and choose the one that best meets your business’s needs and budget. Whether you are looking to schedule and publish content, track the performance of your social media campaigns, or create visually stunning content, there is a tool out there that can help you achieve your goals.
